This is the design process that led us from vague ideas about rethinking police body cameras
to Bubo. It is borne of our frustration with the current state of police accountability, and the poor health of police–civilian
relations. We did our best to make a tool that helps everyone, particularly the victims of violent crime.
Are we at odds?
Police are vilified as a whole for the actions of a few, and the difficulty of their job is seldom appreciated.
Civilians are gunned down,
and the actions of the police are blindly justified with character assassination of the victims. The only thing about which
everyone seems to agree is that we could benefit from better knowing what the hell is going on. How do we make this happen
without making the police—and the civilians they are sworn to protect—feel like they're under a microscope?
We set out to make a solution that works for everyone.
Body cameras work.
With the generous help of Sergeant Ryan Smith of the Cincinnati Police Department (CPD), we were able to compile
thousands of pages of research on BWCs. These tools have been instrumental in many precincts, and studies in Mesa, AZ and
Rialto, CA provided several hard data points to confirm their effectiveness. CPD also performed an A/B study of two BWC solutions, and
generously provided their results with us. When deploying cameras in situations where an officer will be interacting with the
public in their capacity as a public servant, the department saves thousands of dollars in frivolous complaints alone.
Another hugely helpful set of documents were policy guidelines established by the American Civil Liberties Union (ACLU) and the
International Association of Chiefs of Police regarding BWCs and new technology in general.
The July 2015 shooting of Samuel Dubose by University of Cincinnati Police officer Ray Tensing is one of many examples of
the use of body camera footage to make sense of a situation involving the police. Tensing was indicted for manslaughter, and is facing
a criminal trial in October 2016. Without the footage from Tensing's camera, the investigation of this incident would rely on his
testimony alone, and the truth would likely never have come to light.
Perspective bias / airborne camera
A major turning point in our research phase occurred when we found
in the New York Times about perspective bias, and the huge potential for footage used in investigations to be misleading and
difficult to parse.
We decided the best way to overcome this drawback was to create an airborne solution that could capture
as neutral a viewpoint of the situation as possible. With this in mind, we set out to tackle the new set of challenges designing
an airborne camera poses.
Sticky sesh 01 / Broad strokes
We defined "research lenses" in blue, which are questions we had set out to answer about body worn cameras (BWCs) from
the research we had done. Combining these research lenses after the fact led to broadly defining potential solution spaces.
Street looks / Interviews
We conducted informal interviews with random members of the public, and formal interviews with police officers to get
opinions from a wide range of perspectives on the use of BWCs and surveillance in general. We then posed questions specific to
drone-mounted cameras, and how it might be possible for the public to feel comfortable with their existence.
In general, they're not. The idea of airborne surveillance brings dystopian images to the minds of anyone asked about its
potential efficacy. We needed to make sure an Unmanned Aerial Vehicle (UAV) system has the same favorability shift in the public
eye that BWC systems have seen. If people aren't comfortable with the solution, it will simply be an added wedge between the police
and the public.
What have we learned so far?
We need this device to put people at ease with its presence. It should not be a UFO-like silhouette, but hover near head
level. It should be kind of cute, and not look like an alien or spider, because people need to like it.
It should be taken seriously, and look like it is doing its job, because people need to trust it.
One product, multiple deployment options
Taser makes products for civilian and police use, with different functions. Part of the reason people may be comfortable
with police carrying stun guns is that they are available to everyone on an equal playing field, and see use as an emergency non-lethal
solution. We decided to use a similar model for Bubo, so that civilians could have access to the same tools as the police.
Sticky sesh 02 / Design goals
We wrote down all the design goals we had arrived upon through the research we had done up to this point, and made
iconographic interpretations of their implementation. How would these solutions be different for police vs civilian UAV systems?
How are these stakeholders different? What are their goals? How few products could address all of them?
Access to footage
There are already standards in place for public access to footage, although the laws around BWCs are evolving and
still being formed at this time. Airborne cameras are also in the process of being legislated, but there are no clear overarching
standards or practices. To test the Freedom of Information Act and Public Records Act, we requested footage from Ray Tensing's BWC on
the day of his fatal confrontation. It took 21 days for the record to be made available. One of our goals is to streamline footage
access while adhering to the same privacy policies that are already in place at most police departments.
Sticky sesh 03 / Group feedback
We held a small group session of rapid ideation on six broad topic areas. These ideas are often absurd,
stimulating disruptive and truly innovative solutions.
Use case 01 / Dark Alley
If the user is feeling threatened or experiencing an emergency, they can press a button to summon
a UAV. Bubo leaves its post from a nearby building to record the scene, provide live video and location to the police, and
make its presence known to prevent potential violence.
Use case 02 / Traffic Stop
A police officer exits his vehicle for a traffic stop and Bubo automatically rises from the
vehicle to hover over the scene. It buffers video of the scene, and if it senses an altercation, it saves the preceding footage
and begins recording.
Use case 03 / Wayfinding
A user wants to navigate an unfamiliar environment without looking down at their phone, so they
summon Bubo to help them through the city at whatever pace they set. They can later view their route to help them remember
things they saw along the way. Bubo tracks where they spent the most time window shopping or enjoying a view.
Use case 04 / Camcorder
A user wants to document a sporting activity without the hassle and expense of owning their own UAV.
They summon Bubo to get a smooth, bird's-eye view of their activities, which can be viewed and saved later. These paid services
help finance the important emergency utilities which occupy only a small amount of Bubo's time.
Inspiration from nature / Name
At some point, it became obvious that owls could drive a lot of design decisions and branding for Bubo. It's also
how we got the name—Bubo is the genus name for North American Horned Owls, which are capable of changing their appearance
from cute to authoritative in moments. This dichotomy—combined with owls' ability to perch in a spot
and take in a scene with their powerful eyes and 360° swivel neck—led us to borrow their name. And maybe some of their
Foam studies / Form studies / Foarm studies
It's time to start designing! We made forms that range from large to small, and from a traditional quad-copter shape
to a totally neutral circle. We used these for holding in our hands, drawing on, poking with wires, and making airplane noises.
Mr. Potatohead study
We gave a variety of people foam models, crafting materials, and one of two scenarios to choose from: recording
a birthday party for their 4-year-old child, or being followed down a dark alleyway by a stranger. What should the drone look like
in each of these situations? We want a product that can look friendly when it needs to interact with the public outside of emergency
situations, but effective and intimidating when it is taping a potential incident. These studies gathered data for a random civilian's
gut feeling about how form affects perception.
Sketch bash 01
We sketched a lot. No bad ideas, weird stuff welcome.
Sketch CAD bash
We made a bunch of 5-minute sketch models and picked 5 camps we like for form factor—Pillow, Mushroom, Balloon,
Fin, and Basket.
Sketch CAD refinement
We made a few more refined CAD silhouettes. We picked a final direction: methodology, overall shape. Now it is just
At this point it became clear that some sort of stiff, molded mesh would be a good way to create a pleasing form
while allowing air to flow freely.
Bubo needs to let everyone know when it's recording.
Sketch bash 02
We sketch through the whole process. Here are our sketches from figuring out structure, camera, and light
Sketch CAD refinement
Refining camera features on our basic form.
Final camera form
This is the shape of the camera. The outer ring hugs the shape of the body, so it's not a perfect cone—we
like the way it looks like the eyes of a barn owl. It also sticks out a little farther above the lens like an eyelid or shade.
We did light studies in Illustrator. Flood lights, status lights, recording lights. Animated LEDs. When it's dark,
the lights are all you'll be able to see. What will that look like?
We have plenty of space for the technology that needs to go inside, but we need to package it properly.
You'll be able to see the brain through the mesh somewhat, so its form is important too. How should echo and contrast the main
housing? How should it attach to the main housing?
We used the incredible Vectoraster to quickly prototype
mesh gradient shapes and patterns, for micro detail and macro impression.
Mesh airflow testing
We built a modular 3D printed rig to hold a different mesh iterations onto a Parrot Mambo drone. We wanted to
test the airflow required to get the drone in the air, and measure the effects of different mesh densities. The mesh should keep
people safe and make Bubo look less like a drone and more like a flying bubble. If it stops Bubo from working properly, it
needs to be less dense, and if it's too open you see the individual mesh holes and it's not friendly looking. Eventually we found
that the ideal density is about 90%.
The 3D printer lays down the hexes in a seemingly random pattern that is hypnotizing to watch.
We made sure we knew exactly what possible steps a Bubo user might go through, to make sure we were covering the gaps.
This was hugely helpful when it came to developing the dock, app, and keychain—we found one or two gaps and mapped out the
framework of the app.
Dock sketch bash 01
We sketched a lot.
2D full-scale mockups
At first, we thought it would be cool to put Bubo kiosks in highly populated areas. No matter how simple or cute we tried
to make them, they intimidated everyone who walked in the room when these were on the wall. Bummer. We moved away from this idea and
decided to make a community-integrated dock that would hold the drone, not something designed to be a huge, grounded brand statement.
Dock sketch bash 02
We sketched a lot more. Should the dock be interactive at all? Head level? On top of buildings? Invisible?
Keychain interaction brainstorm
We set out to make a device that calls a Bubo when you push a button, which features a panic button that is difficult
to accidentally activate. We researched and sketched a bunch of mechanisms and rough shapes.
Form studies 01
These are useful to hold in your hand and turn around when you sketch. We carried them in our pockets.
Keychain sketch bash
Wire clip? Backpack mounted? Soft and friendly, or hard and serious?
Form studies 02
These were a little more useful.
It's important to figure out what works best in context. Some of our favorite ideas on paper just didn't work
on the keychain because they were too bulky or didn't make it easy enough to access Bubo.
This is the genealogy of our final direction.